In May 2007, Atkinson was announced as the "glamourous new face" of the British Grand Prix and the official "mascot" of the "hi-octane" championship at Silverstone on July 8. She was the face of the 2007 Tour de France. In early 2007 she was elected to be the new face of the Lingerie chain La Senza. Her 2008 calendar was shot in Thailand, and was released on November 1st 2007. Gemma has stated she is proud of the more natural look of this calendar, as opposed to the glamorously stylised look of the 2007 product. In October 2007, Atkinson was elected the new face of Ultimo's D-G range.Gemma is currently dating Wigan striker Marcus Bent. She has previously been linked to ex Emmerdale actor Cleveland Campbell, Man Utd winger Cristiano Ronaldo and Newcastle midfielder Alan Smith.
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